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For influencers

Link in Bio for Influencers That Lands Brand Deals and Sells to Your Fans

One link that works for three kinds of visitor at once: followers who want the product you wore, brand managers who want your rates, and fans who will pay for the full version. You see which brands opened your media kit and which post sent every click.
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The short answer

The best link in bio for influencers is a page that earns from brands as well as followers. It carries your current affiliate or storefront links, a media kit behind a short email form so you know which brand opened it, a contact route for partnerships, and one or two paid extras such as presets, guides or a replay.

The difference from a plain link list is the data. Brands ask for proof of what you drive. A page that logs clicks by platform, UTM campaign, country and device gives you a report to send after a campaign, and a page on your own domain reads as a business when a brand manager checks it.

ExclusiveLink does that with email-locked and paid links on every plan, and on Pro adds full click history, revenue per link, A/B button labels, scheduled links and your own domain.

Who taps an influencer's bio

Three different visitors, one link that serves each of them

A follower, a brand manager and a paying fan want different things from the same tap. Most bio pages only plan for the first.

The follower

Saw the jacket, the serum or the camera in a Reel and wants it now. Needs the exact product link in the first two buttons, labeled the way the post described it.

Earns you commission

The brand manager

Found you while building a campaign list and opened your profile to check fit. Wants the media kit, audience numbers and a way to reach you, without a DM thread.

Earns you a sponsorship

The paying fan

Has followed you for a year and asks for your presets, your packing list or the full routine. Will pay $9 to $29 once if the link is right there.

Earns you direct revenue

02 · The media kit link

Know which brands opened your media kit before they email you

Put the media kit behind an email lock. A brand manager types a work address, the kit opens straight away, and the address lands in your leads list with the date and the link they unlocked.

That list changes how you pitch. A brand that opened your kit on Tuesday and has not written by Friday is a warm follow-up, not a cold email. Export the list as a CSV whenever you plan outreach.

Keep the kit itself wherever you already build it: a PDF, a Canva page, a Notion doc. The bio page only controls who reaches it and records that they did. The gate works on every plan; the details are on the link in bio with email capture page.

03 · The order that works

What influencers should put in their link in bio, top to bottom

  1. 1

    The product from your latest post. Named after the post ("the fall layering kit"), not "Shop". Swap it with each upload or schedule it to rotate.

  2. 2

    Your storefront or shop. Amazon, LTK or ShopMy for everything else you recommend. The Amazon storefront link in bio page covers the rules for that one.

  3. 3

    One paid extra. Presets, a guide, a packing list or a replay, paid once and opened straight after payment. No store to run.

  4. 4

    The media kit, behind an email. Lower on the page, because followers do not need it and brand managers scroll.

  5. 5

    Partnerships contact. A link to your inquiry form or a mailto with a subject line, so brand emails do not get lost in DMs.

Five buttons is enough. Every button past seven gets fewer taps than the one above it, and the page starts to look like a directory instead of a person.

The report sponsors ask for

Send brands the clicks your post drove, not a screenshot of views

Platform insights show reach. Brands paying for traffic want to know how many people actually went to their link, and from where.

Give each sponsored post its own UTM campaign and the click log splits itself by placement. Export the CSV at the end of the flight and the brand gets a number they can put next to their own sales data.

That number is what moves a one-off post to a retainer. It also tells you what to charge: if your Stories send three times the clicks of your feed posts for a category, price them that way.

Creator keeps seven days of stats. Pro keeps the full history, which you need when a brand asks about last quarter. More on the setup in link in bio tracking.

Twenty minutes, once

How to set up a link in bio tool for influencers

  1. 1

    Import what you have

    Paste your Linktree address and the importer pulls the links in. Delete anything nobody tapped last month.

  2. 2

    Lock the media kit

    Add the kit URL and switch on the email lock. Every brand that opens it shows up in your leads.

  3. 3

    Price one extra

    Presets or a guide, priced on the link. Fans pay once with a card and the link opens.

  4. 4

    Tag every platform

    One address in Instagram, TikTok, YouTube and Pinterest, each with its own campaign tag.

Platform specifics are on the link in bio for Instagram and link in bio for TikTok pages. If most of your income is commission, the link in bio for affiliate marketing setup goes deeper on disclosure rules, and UGC creators who pitch brands rather than post to an audience should read the best link in bio for UGC creators comparison.

Options influencers compare

Linktree, Beacons, Stan Store or a selling bio page for influencers

Each fits a different kind of influencer business. Prices from each vendor's published pricing.

Tool Monthly price Cut on sales Own domain Media kit Best for
Linktree$0, $8, $15, $3512% Free, 9% Starter and Pro, 0% PremiumNot offered at any priceLink to your own fileA plain list of links with few sales
Beacons$0, $10, $30, $1009% on Free and $10, 0% from $30On paid plansBuilt-in media kitInfluencers who want a media kit generated for them
Stan Store$29, $990%Not offeredLink to your own fileInfluencers selling coaching and courses
LTK or ShopMy shop pageNo fee to creatorsCommission programs, not a bio checkoutNoNoFashion and home creators on one program
ExclusiveLinkCreator or Pro, see pricing2% on Creator, 0% on ProOn ProYour kit, email-locked, with a list of brands who opened itInfluencers with brand deals and paid extras across platforms

Where we are not the answer: if you want a media kit designed for you from your connected accounts, Beacons does that and we do not. If you earn on one commission program and sell nothing yourself, the program's free shop page is enough. The fee math is on the Linktree pricing and Beacons pricing pages, and the wider field is ranked on the best link in bio app page.

People also ask

Link in bio questions from influencers

What is the best link in bio for influencers?

For an influencer earning from brand deals and their own products, the best link in bio is one with an email-locked media kit, click analytics by platform you can send to sponsors, paid links with no or low fees, and your own domain. For an influencer on one affiliate program who sells nothing, a free list or the program's shop page is enough.

What should influencers put in their link in bio?

Put the product from your latest post first, your storefront second, one paid extra third, your media kit behind an email fourth and a partnerships contact last. Five buttons is usually enough. Label each one with what the follower saw in the post, not a generic word like Shop or Links.

Should I put my media kit in my link in bio?

Yes, if you want inbound brand deals. Brand managers check your profile before they write, and a kit one tap away saves a DM exchange. Put it behind a short email form so you get the address of every brand that opened it, then follow up with the ones who did not write.

How do influencers track link in bio clicks for brands?

Give each sponsored post its own UTM campaign, send followers through your bio page to the brand's link, and export the click log by campaign when the flight ends. The export shows clicks by platform, country and device, which is the number a brand compares to its own sales.

Do brands look at your link in bio?

Many do, because it is the fastest way to see what you sell, who you already work with and how to reach you. A page on your own domain with a media kit and a clear partnerships link reads as a business. A page full of expired discount codes reads as the opposite.

Is Linktree good for influencers?

Linktree is fine for a list of links. It falls short for influencers who sell their own products, because it takes 9% to 12% of sales below its $35 Premium plan, and for influencers who want a branded address, because it does not offer a custom domain on any plan.

How much does a link in bio tool for influencers cost?

Free tiers cost nothing but take a cut of sales and limit analytics. Paid plans run from $8 to $100 a month across Linktree, Beacons and Stan Store. ExclusiveLink Creator and Pro are on the pricing page; Pro adds full analytics, scheduling and your own domain at 0% platform fee.

For your next brand deal

One link for followers, brands and paying fans.

An email-locked media kit, paid extras, click reports by platform for sponsors, and your own domain with Pro.