Comparisons
Best Link in Bio for LTK and ShopMy Creators
· by ExclusiveLink
The best link in bio for an LTK or ShopMy creator depends on how many places pay you. If one shop is your whole income, put that shop URL straight in your bio and stop there. If you want ShopMy collections embedded on the page, Komi and hoo.be are the two tools ShopMy has partnered with. If you earn across LTK, ShopMy, Amazon and brand codes and want to know which platform sent the click, you need a bio page with source tracking and, ideally, your own domain.
None of these tools touches your commission. LTK and ShopMy pay you directly, at rates each brand sets. The bio page only decides where a follower lands and what you learn about that tap, so the comparison below is about price, domain, embeds and data.
Build it while you read
Type a handle, pick what you sell, and lock a link to see the gate in place.
What your fans see
Six ways to set up an LTK or ShopMy link in bio
Prices are each vendor's published monthly rates on monthly billing. "Shop embed" means the shop's products show on the bio page itself instead of behind a button.
| Setup | Monthly price | ShopMy embed | Own domain | Fits |
|---|---|---|---|---|
| Shop URL straight in bio | $0 | Not needed | No | One program, one platform |
| Linktree | $0, $8, $15 or $35 | Button only | Not offered | A plain list of shops |
| Komi | $0 or $20 | Yes, ShopMy partner | On Pro | ShopMy collections on the page |
| hoo.be | $0, $9.99 or $29.99 | Yes, ShopMy partner | On Premium | A polished page with embedded shop |
| Beacons | $0, $10, $30 or $100 | Button only | On paid plans | Cheap domain plus a media kit |
| ExclusiveLink Pro | See pricing | Button only | Yes | Several programs, click source data, gated guides |
Komi lists Pro at $20 a month or $16 billed yearly. hoo.be lists Pro at $9.99 and Premium at $29.99, with custom domains on Premium. Linktree's help center states it does not offer custom domains.
One address, four destinations
Each button is labeled with where it goes, and each tap is counted by platform and post.
LTK link in bio and what LTK asks creators to do
LTK is an application-only program. Its creator page asks for "an engaged social media following with over 5,000 followers on at least one platform" and shoppable content posted daily. Once you are in, LTK's own onboarding checklist tells you to "add your shop link to your bio and cross promote your shop on all your social media channels". So the bio link is part of the job from the first month.
LTK says its brands typically offer between 10% and 25% commission, set brand by brand, across about 7,000 retailers, and Amazon is one of them. That last point matters for the bio page: if you also run an Amazon Influencer storefront, you now have two shops that can sell the same product, and only a click count tells you which one your followers prefer. Our Amazon storefront link in bio page covers that side, including what Amazon's policy says about redirects.
ShopMy link in bio and the two tools that embed it
ShopMy is also application based. Its creator guide is blunt about TikTok: "Your bio link is your only clickable link on TikTok", it says, and the instruction that follows is to "make sure your ShopMy shop link is there" and to say "linked in my bio" out loud in every product video.
ShopMy has gone one step further than LTK on bio pages. It announced that it "has partnered with hoo.be and Komi", and with those partnerships "your ShopMy collections can be embedded directly into your Link-In-Bio page". If ShopMy is where nearly all your income comes from and you want followers to see products without a second tap, pick one of those two. That is a real advantage and we do not offer it; on ExclusiveLink your ShopMy shop is a labeled button.
Linktree vs ShopMy vs LTK is the wrong comparison
Creators often ask whether to use Linktree or ShopMy, or Linktree or LTK, as if they were rivals. They do different jobs. LTK and ShopMy are affiliate platforms: they generate the links that pay you and they host your shop. Linktree, Komi, hoo.be, Beacons and ExclusiveLink are bio pages: they decide what a follower sees after tapping the one link in your profile. Most working creators use one of each, the shop to earn and the page to route.
The only time the shop replaces the page is when you earn from a single program. Then the shop URL in your bio is the shortest path to a sale, it costs nothing, and adding a page in front of it only adds a tap.
What to put on the page and in what order
Order by what the last post showed, not by platform. A follower arrives from a reel about a coat and wants the coat.
- The look or product from your latest post, linked to the exact LTK post or ShopMy collection, with a label that names it.
- Your LTK shop and your ShopMy shop, one button each, labeled with the shop name so the follower knows where the tap goes.
- Your Amazon storefront, if you have one.
- A guide behind an email, such as a seasonal capsule list or a gift guide. This is the one asset on the page that belongs to you whatever happens to a program's rates.
- Brand codes that still work, and a short disclosure line that you earn commission on these links. The FTC expects that connection to be clear where people see the links.
The email step is the one most shopping creators skip. Commission rates and attribution windows are set by other companies. A list is not. The setup is on our link in bio with email capture page.
Why click source matters more than the embed for multi-program creators
LTK and ShopMy each report clicks and sales inside their own dashboards. Neither can tell you that TikTok followers tap your Amazon button three times as often as your LTK button while Instagram followers do the opposite. Only the page in front of all the shops sees that. Once you know it, you stop linking the same product the same way on every platform, and the rest is ordinary link in bio analytics.
The second argument is the address. Shop URLs are tied to each program's handle. A page on links.yourname.com stays the same if you add a program, drop one or rebrand, and every old caption that says "link in bio" keeps working. Linktree does not sell a custom domain at any price; Komi, hoo.be and Beacons include one on a paid tier. Our custom domain link in bio page explains the setup.
If you also take flat-fee work, the same page can carry a "work with me" button for brands. Plenty of shopping creators pick up paid UGC briefs from brands between affiliate pushes, and a tracked link tells you which pitch a brand actually opened.
Where ExclusiveLink fits and where it does not
ExclusiveLink Pro gives you a bio page on your own domain, clicks broken down by platform, post, device and country, email-gated links that export to a CSV, scheduled links for sale events and A/B tested button labels. It takes nothing from affiliate commission, because no bio tool can. If you sell your own style guide or a consult from the page, the platform fee on paid links is 0% on Pro.
It does not embed ShopMy collections, it has no media kit builder, and it has no free plan. A creator with one shop and one platform does not need it. It earns its price when affiliate income pays real bills, you post on three or more platforms and you want the list and the domain to be yours. The broader setup for affiliate income is on the link in bio for affiliate marketing page.
Pick in one line
- Pick the shop URL alone if LTK or ShopMy is your only program and you post on one platform.
- Pick Komi or hoo.be if ShopMy is most of your income and you want collections embedded on the page.
- Pick Beacons if you want the cheapest paid plan with a custom domain and a media kit for brand pitches.
- Pick Linktree if a free list of buttons is enough and the linktr.ee address does not bother you.
- Pick ExclusiveLink Pro if you earn from several programs and want click source data, a gated guide list and your own domain.
Frequently asked questions
Is Linktree or ShopMy better?
They are not alternatives. ShopMy is an affiliate platform that creates commissionable links and hosts your shop; Linktree is a bio page that lists links. If ShopMy is your only income source, use the ShopMy shop URL as your bio link. If you earn from several places, use a bio page and make ShopMy one of its buttons.
How to add LTK link in TikTok bio?
Copy your LTK shop URL from the LTK Creator app, open Edit profile on TikTok and paste it into the Website field. TikTok only shows that field once an account meets its requirements, which depend on account type and follower count, so check TikTok's current help page if you do not see it. A bio page address goes in the same field.
How to add ShopMy link in TikTok bio?
Copy your ShopMy shop link from your ShopMy account and paste it into the Website field under Edit profile on TikTok. ShopMy's own guide calls the bio link your only clickable link on TikTok, so it should point at the shop or at a bio page that leads to it.
Can I put LTK and ShopMy in the same link in bio?
Yes. A bio page holds a button for each shop, and many creators run both programs side by side. Label each button with the shop name, link the specific post or collection your latest video showed, and check each program's current terms for any rules on how its links are shared.
How many followers do you need for LTK?
LTK's creator application page asks for an engaged following of over 5,000 followers on at least one platform, along with high-quality shoppable content posted daily. Approval is by application, so the number is a floor and not a guarantee.
Does a link in bio tool take a cut of LTK or ShopMy commission?
No. Commission is paid by LTK or ShopMy to you. A bio tool's seller fee applies only to products you sell through that tool's own checkout, such as a guide or a consult. For affiliate income, the only cost of a bio page is its monthly plan.
LTK requirements, commission range and retailer count are from LTK's creator application page and FAQ. ShopMy quotes are from its creator guide and its link in bio integrations post. Komi, hoo.be, Linktree and Beacons prices are from each vendor's pricing page. Programs change their terms, so read the current version before you rely on a number.