For creators building an email list
Link in Bio With Email Capture for Email Marketing and Newsletter Signups
Gated and paid links on every plan. No platform branding, ever.
Build your page
What your fans see
The short answer
A link in bio with email capture is a bio page that asks visitors for their email address before, or instead of, sending them somewhere else. The version that works best offers something specific in return (a guide, a presale code, a discount, a template), so the signup feels like a trade rather than a favor, and it tells you which post and platform each subscriber came from.
ExclusiveLink does this with email-gated links on every plan: the visitor leaves an address, gets the link, and the address lands in your panel with the exact offer they signed up for, ready to export as CSV to Mailchimp, Kit, Flodesk, beehiiv or Klaviyo. Creator is $19 a month; Pro at $49 adds full source analytics, A/B testing and your own domain.
Why bio traffic never becomes a list
Thousands of profile visits, a handful of subscribers
Most creators already have a newsletter link somewhere on their bio page. It just does not get filled. Three things usually explain why.
"Join my newsletter" is not an offer
Nobody wakes up wanting more email. They want the thing you mentioned in the video: the meal plan, the preset pack, the list of brands that pay. A button that names the freebie gets tapped. A button that says "newsletter" gets skipped.
Too many hops
Profile, then bio page, then a hosted form on another domain, then a confirmation page, then the download. Each extra screen on a phone loses people. The signup should happen one tap after they land on your page, and the reward should arrive right after.
No idea what worked
Your list grew by 60 people this week. Was it the Reel, the TikTok, or the podcast mention? Without per-link and per-source data, you keep making the content that feels good instead of the content that builds the list.
Email signup link in bio, block by block
What to put behind the email gate
The best lead magnet is the one your audience already asks for in the comments. Four formats reliably turn a tap into a subscriber.
A quick win
A one-page checklist, a swipe file, a template, a 5-day plan. Short enough to use today. Label the button with the result: "Get the 7-day meal plan", not "Free download".
Early access
Presale codes for a drop, first seats in a cohort, a launch discount. People sign up because being late costs them something. It is also the list that buys first.
The full version
The complete resource list from a video, the uncut interview, the spreadsheet behind the numbers you shared. The post is the teaser, the gated link is the payoff.
The newsletter itself
If your newsletter has a clear promise ("one sponsor deal breakdown every Tuesday"), gate a sample issue. Show what they will get, and let the best issue do the selling.
Keep one gated link at the very top and at most one more further down. Two different freebies competing for the same tap split the attention and lower both. If you also sell, the freebie goes first and the paid product sits right below it: a new subscriber is the warmest buyer you will ever get. The link in bio to sell digital products page shows how to lay out that paid shelf.
What ExclusiveLink does for list builders
Email capture that tells you where every subscriber came from
Email gates on every plan
Mark any link as gated. The visitor sees one field, types an email, and goes straight to the file, video or page. No hosted form on another domain, no extra screen in between.
Each signup tagged with its offer
Every address is stored with the link it unlocked and the time it came in. Run three lead magnets and you know exactly who wanted which one, so the welcome email can match what they asked for.
CSV export to any email tool
Download the list any time with the columns collected_at, email, link and link_url. Mailchimp, Kit, Flodesk, beehiiv, Klaviyo and ActiveCampaign all import CSV, and you can map the link column to a tag or segment.
Signups by source
Clicks per link per day on every plan. Pro adds UTM, referrer, device and city breakdowns, so you can put a different UTM on your Instagram, TikTok and YouTube links and see which platform feeds the list.
Your domain, your sender reputation
On Pro, one CNAME record puts the page on links.yourname.com. The signup happens on a domain that matches the one your newsletter sends from, which reads as one brand instead of three.
A/B test the offer
On Pro, run two button labels against each other ("Get the template" against "Steal my exact template") and keep the one that gets tapped more. Button wording is often the biggest lever on signup rate.
One thing to know up front: ExclusiveLink is not an email service. We do not send your newsletter or run automations. We collect the address at the moment of highest interest and hand it to the tool you already send from. Addresses stay in your panel until you delete them, and deleting removes them from the panel and the export right away.
Set up in an afternoon
How to add an email signup to your link in bio
Four steps from an empty page to a list that grows every time you post.
1
Host the freebie
Put the PDF, video or template anywhere with a shareable link: Google Drive, Dropbox, Notion, an unlisted YouTube video or your email tool's own file hosting.
2
Add it as a gated link
Paste the link into your ExclusiveLink page, give it a label that names the result, and switch on the email gate. Move it to the top slot.
3
Point every post at it
End the video with the offer by name: "the full checklist is in my bio". Use a different UTM per platform on Pro so each source is counted separately.
4
Import and welcome
Export the CSV weekly (or daily during a launch), import it into your email tool with a tag per offer, and let a welcome sequence introduce you and what the newsletter delivers.
Being straight with you
Link in bio for email marketing: the options compared
Every tool below can collect an email from your bio. The differences are what you trade for it, what else the page can do, and whose name is on the address.
| Option | How email capture works | Sell on the page | Page address | Best for |
|---|---|---|---|---|
| Flodesk Link in bio | Signup form adds people straight to your Flodesk list | Links to Flodesk Checkout pages | yourname.myflodesk.com handle | Creators who already send with Flodesk and mostly need a form |
| beehiiv link in bio | Native subscribe form tied to your beehiiv newsletter | Products, bookings and paid subscriptions, 0% fee per beehiiv | beehiiv URL or a custom domain | Writers who already publish their newsletter on beehiiv |
| Linktree | Contact and sign-up forms, export or connect an email tool | Yes, 9% to 12% seller fee below Premium | linktr.ee only, no custom domain at any price | A familiar link list with a basic form |
| Beacons | Email collection block | Yes, 9% fee below Creator Plus | Custom domain on paid plans | Creators who also want a media kit |
| A landing page in your email tool | Native form, no import step | Depends on the tool | Usually your own domain on paid plans | One offer, nothing else to link |
| ExclusiveLink | Email gate on any link, each signup tagged with its offer, CSV export | Paid links, 2% fee on Creator, 0% on Pro | exclusive.link/you, or your own domain on Pro | Creators who capture emails and sell, and want to know which post did it |
If you already pay for Flodesk or beehiiv and your bio page only needs a signup form, their built-in link pages are the simpler answer: the subscriber goes straight into your list with no import. ExclusiveLink earns its place when the page has to do more than one job, gating several offers, selling a product, carrying your own domain and reporting which content drove each signup. Card processing on paid links is Stripe's standard 2.9% plus 30 cents for everyone, including us.
People also ask
Email capture in your bio, answered
How do I add an email signup to my link in bio?
Use a link in bio tool with email capture, add the offer as a link, and turn on the email gate or signup block. Put it in the top slot and name the reward in the label. On ExclusiveLink, any link can be email-gated on every plan, and the signups export as CSV for your email tool.
Can Linktree collect emails?
Yes. Linktree has contact and sign-up forms that collect emails on your Linktree page, and you can export submissions or connect an email tool. What Linktree does not offer is a custom domain at any price, and it charges a 9% to 12% seller fee on digital sales below its Premium plan.
Does Flodesk have link in bio?
Yes. Flodesk includes a Link in bio page on its free plan and every paid plan. It holds up to 10 links, adds signups straight to your Flodesk list and lives on a yourname.myflodesk.com handle. It is a strong choice if Flodesk is already your email tool and you mainly need a form. If you have outgrown it, see our Flodesk link in bio alternatives comparison.
What is the best link in bio for email marketing?
If you only need a signup form, use the link page built into your email tool (Flodesk, beehiiv, MailerLite). If the page also needs to sell, gate several offers, run on your own domain and show which post drove each signup, a dedicated tool like ExclusiveLink fits better and exports to any email platform.
How do I get email subscribers from Instagram?
Offer something specific that your posts already tease, put it behind an email gate at the top of your bio page, and name it at the end of every Reel and Story. Stories can also link straight to the gated offer with a link sticker. Track which posts send signups and make more of those.
Is it legal to email people who sign up through my bio link?
In the US, yes, when they gave you the address. The CAN-SPAM Act requires every marketing email to include a working unsubscribe link, your physical postal address and honest subject lines. Say on the offer what they are signing up for, and if you have subscribers in the EU, get clear consent under GDPR.
How much does a link in bio with email capture cost?
ExclusiveLink Creator is $19 a month ($15 billed yearly) and includes email gates, CSV export and click data. Pro is $49 a month ($39 yearly) and adds full source analytics, A/B testing, scheduling, your own domain and a 0% platform fee on sales. Every plan is on the pricing page.
Followers rent, subscribers stay
Turn every post into signups you own.
Gate your best freebie, export every address, and see which content built your list, on a page with your name on it. Claim your link today.