For Twitch streamers
Twitch Link in Bio That Sends Clip Viewers to Your Stream and Sells Coaching, Merch and Sponsor Codes
Gated and paid links on every plan. No platform branding, ever.
Build your page
What your fans see
The short answer
A Twitch link in bio is the address on your TikTok, Instagram, YouTube and X profiles that sends people who found a clip to your channel. For a streamer whose only goal is live viewers, pasting twitch.tv/yourname into each profile is the right setup and costs nothing.
Once you also carry sponsor codes, sell merch or take paid coaching, one address cannot hold them. ExclusiveLink keeps the channel as the top button and adds sponsor links with click counts by platform, paid links for one-time sales, an email-locked link that builds a list you own, and on Pro, scheduled buttons and your own domain.
01 · One page, two states
The page a viewer sees while you are live and the one they see on an off day
Most clip views happen when you are offline. A bare channel link shows those viewers an empty player. A bio page gives them something to do until the next stream.
Friday 7 pm, on air
- Live now, ranked grind to Diamond
- Headset I use, 10% off with codeSponsor
- Join the Discord
- Merch drop
Tuesday, offline
- Next stream Wednesday 7 pm ET
- Watch the full run from that clip
- 1 hour coaching session $45
- My settings and keybinds file Email
Example pages. The streamer, sponsor and prices are illustrative. On Pro each button can carry a start and end time, so the Live now button shows during your slots and the schedule button shows the rest of the week.
02 · Panels and the bio link
Twitch panels talk to people already on your channel, the bio link talks to everyone else
Your About section and panels are where a viewer on Twitch finds the Discord, the sponsor and the donation link. They do that job well. The gap is everything that happens before Twitch.
A clip on TikTok or YouTube Shorts reaches people who have never opened your channel. They tap the profile, tap the one link, and decide in a few seconds. If that link is the channel and you are offline, the visit ends there. If it is a page with the next stream time, the VOD behind the clip and one thing to buy, the visit has somewhere to go.
The same page can sit in a panel too, so the sponsor code, the merch link and the coaching offer live in one place and you edit them once.
The path a new viewer takes
- 1
A 30 second clip
TikTok, Shorts, Reels or X. Usually watched while you are offline.
- 2
Your profile
One link field. Whatever sits there gets every tap.
- 3
The bio page
Stream button, VOD, sponsor code, paid session, Discord.
- 4
A follow, a code used or a sale
Each tap counted by the platform it came from.
Sponsor reporting
Show a sponsor how many people tapped their code and where they came from
Peripheral, energy drink and game sponsors renew on numbers. A click count by platform is a number most streamers cannot produce.
Headset sponsor link, last 30 days
Sample data for illustration.
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A count per sponsor link. Every button records its own taps, so the headset deal and the energy drink deal get separate reports.
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Source by platform on Pro. Tag the address you paste into each profile and the report splits TikTok from YouTube from the Twitch panel.
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A CSV you can send. Export the clicks and attach them to the monthly sponsor recap in place of a screenshot of chat.
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Two labels tested on Pro. Run "10% off my headset" against "The headset from stream" and keep the one that gets tapped.
How the tagging works is on the link in bio tracking page, and the sponsor side of it, with a media kit that shows which brands opened it, is on the link in bio for influencers page.
What a viewer is worth
A sub pays you about half, a one-time sale from your bio pays you nearly all of it
Subs stay on Twitch. The bio page is for the things Twitch has no checkout for.
$4.99 Tier 1 sub on Twitch
about $2.50
Kept at the standard 50% split. Streamers who qualify for the Plus Program keep 60% or 70%.
$45 coaching session on Creator
$42.50
Kept after the 2% platform fee and card processing.
$45 coaching session on Pro
$43.40
Kept after card processing only. Pro takes 0%.
Card processing assumed at 2.9% + $0.30. Twitch's split applies to net subscription revenue and varies by program and region, so treat the first card as an approximation. Our plan prices are on the pricing page.
Coaching and VOD reviews
A viewer pays once and the link opens your booking page or the upload form for their match. No account for them, and you keep the buyer's email.
Files you made
Overlay packs, emote sets, config files, a build guide. Sell them as a paid link or trade them for an email address.
A list that is yours
An email-locked link collects addresses you can export. If a platform changes its rules, you can still tell people where you stream.
Paid links are one-time unlocks. Recurring support belongs on Twitch subs or a membership site, and the Patreon link in bio page covers that setup. For the full list of what a paid link can open, see link in bio payments.
Set up before your next stream
How to put your Twitch link in every bio and keep one page behind it
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1
Copy your channel link
Your Twitch link is twitch.tv followed by your username. It becomes the first button on the page.
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2
Build the page
Stream button, best VOD, sponsor codes, the paid session, Discord and merch. Import a Linktree in one step if you have one.
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3
Paste it everywhere
TikTok and Instagram: Edit profile. YouTube: channel customization, Links. X: Edit profile, Website. Twitch: a panel or your social links.
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4
Schedule and read it
On Pro, set the Live now button to your stream slots and check which platform sends the viewers who tap the sponsor.
TikTok only shows the Website field to accounts with 1,000 followers or a business account. Platform details are on the link in bio for TikTok, link in bio for YouTube and link in bio for Instagram pages.
Options for streamers
Twitch link alone, Linktree, Pillar, Beacons or a selling page
Five ways streamers handle the bio link. Each one is right for somebody.
| Setup | Cost | Cut on one-off sales | Own domain | Best for |
|---|---|---|---|---|
| twitch.tv/yourname alone | $0 | No one-off checkout | No | Streamers whose only goal is live viewers |
| Linktree | $0, $8, $15 or $35 a month | 12% Free, 9% Starter and Pro, 0% Premium | Not offered | A plain list of channel, Discord and socials |
| Pillar | $39 or $129 a month | 5% on Creator, 0% on Entrepreneur | On the $129 plan | Streamers who want clips and past streams embedded in a store |
| Beacons | $0, $10, $30 or $100 a month | 9% on Free and Creator, 0% from $30 | On paid plans | A cheap store plus a media kit for sponsors |
| ExclusiveLink | Creator or Pro, see pricing | 2% on Creator, 0% on Pro | On Pro | Streamers with sponsors and paid sessions who want clicks by platform |
We do not embed the live player or your clips on the page. If watching inside the bio page matters more to you than sponsor reports and paid links, Pillar's Twitch embed is the better fit, and the Pillar alternative page sets the two side by side. Streamers who also post long-form will find the tool comparison in best link in bio for YouTubers useful.
People also ask
Twitch link in bio questions
How to put Twitch link in bio?
Copy twitch.tv/yourname, open the profile editor on the platform, and paste it into the link or website field. That works on Instagram, TikTok, YouTube and X. If you also have sponsor codes, merch or a Discord, paste a bio page there instead and keep the channel as its first button.
Can I put Twitch link in TikTok bio?
Yes. In TikTok go to Edit profile and paste the address into the Website field. TikTok shows that field to accounts with 1,000 followers or a business account. Below the threshold the address can only sit in the bio text, where it is not clickable, so many streamers send viewers to their Instagram bio.
How to put Twitch link in Instagram bio?
In Instagram tap Edit profile, then Links, then Add external link, and paste twitch.tv/yourname with a title such as Watch live. Instagram accepts several links, but only the first shows in full on the profile, so put the link that matters most at the top or use one bio page for all of them.
How to put Twitch link in YouTube bio?
In YouTube Studio open Customization and find the Links section of your channel profile, then add a title and your Twitch address. The first link appears next to the channel description on your channel page. Add the same link to video descriptions, because Shorts viewers rarely open the channel page.
What is my Twitch link?
Your Twitch link is twitch.tv followed by your username, for example twitch.tv/yourname. Open your channel in a browser and copy the address bar, or use the share button under the player. If you change your username, the link changes with it, which is one reason to put an address you control in your bios.
How much does Twitch take from subs?
Twitch keeps about half of subscription revenue at the standard split. Streamers who qualify for the Plus Program keep 60% or 70%. Sales you make from your own bio page, such as coaching or an overlay pack, are outside Twitch and pay only that page's fee and card processing.
What is the best link in bio for Twitch streamers?
For a streamer who needs a list of channel, Discord and socials, a free tool is enough. For one who wants clips embedded in a store, Pillar fits. For a streamer with sponsors and paid sessions who wants click reports by platform and their own domain, a selling bio page fits better. The best link in bio app comparison sets the tools side by side.
For streamers with sponsors and something to sell
Keep the subs on Twitch and run everything else from your bio.
Stream button up top, sponsor links with click reports, paid one-off sessions and an email list, on your own domain with Pro.