For DTC brands and online stores that sell from social
Link in Bio for Ecommerce Brands That Sends Followers Straight to the Product Page
Gated and paid links on every plan. No platform branding, ever.
Build your page
What your fans see
The short answer
A link in bio for ecommerce is a mobile page behind your Instagram, TikTok or YouTube profile link that sends shoppers to the exact product or collection a post promoted, instead of dropping them on a homepage where they have to search again. The good ones also tell you which channel and which creator produced the click.
ExclusiveLink Pro ($49 a month, $39 billed yearly) gives an online store that page on its own domain, such as shop.yourbrand.com, with UTM tags on every link, scheduled drop links, A/B tested button labels and an email-gated early access list. It routes to your existing checkout and takes no cut of store sales. It does not sync your catalog; if you want product tiles pulled live from Shopify, a Shopify app does that job, and we say so below.
01 ยท The two routes a shopper can take
The post sold them the product. The bio link decides whether they find it.
Bio link to homepage
- 1Sees the linen shirt in a Reel
- 2Taps the bio link, lands on the homepage
- 3Scrolls a hero banner about a different sale
- 4Opens the menu, guesses a category
- Goes back to the feed
Your analytics records this as "Instagram, 1 session, bounced". Nobody knows which post it was.
Bio link to a store bio page
shop.northlinen.com
- 1Sees the shirt in a Reel
- 2Taps the bio link, the shirt is the top button
- 3Lands on the product page, picks a size
- Checks out in your store
The click arrives tagged utm_source=instagram&utm_content=reel-linen-0612, so the sale lands against the post in your store analytics.
Shoppable link in bio, block by block
What an ecommerce bio page should hold, top to bottom
Most store bio pages fail by listing everything. Keep it to what a shopper coming off one post needs, in this order.
North Linen
Linen basics, made in small runs
A
The product from the latest post
One button, labeled with what the post showed, deep linked to the product page. Swap it every time you post. On Pro, schedule the swap to go live with the post.
B
The current collection
For shoppers who liked the look but want to browse. Link the collection page, never the homepage.
C
An email-gated drop list
"Get early access to Friday's drop." The shopper leaves an email, the link to the preview opens. You export the list to your email tool and send the launch.
D
Bestsellers
A safe second choice when the featured item is sold out in their size.
E
The questions that stop a first order
Shipping times, returns, sizing. A first-time buyer from TikTok does not know your brand yet, and these three answers are usually what stands between the product page and checkout. Wholesale or store locator links go last.
Link in bio for online stores on any platform
Works with the store you already run
Every link is a URL, so the page works with any platform that gives a product a web address. Checkout stays where it is, and so does your sales data.
Deep links, not a new storefront
Prices, stock, discounts and checkout all stay in your store, so nothing on the bio page goes out of date when you change a price. You change the link, not the catalog.
UTMs your store already reads
On Pro, each link carries its own utm_source, utm_campaign and utm_content. Shopify, WooCommerce and Google Analytics read those tags natively, so orders show up against the post or creator that sent them.
A subdomain of your brand
One DNS record puts the page on shop.yourbrand.com or links.yourbrand.com. The address in your bio matches the domain on your packaging and your checkout. Setup is on the custom domain link in bio page.
Running on Shopify specifically, and moving off Linkpop since Shopify retired it? The link in bio for Shopify page covers that switch step by step.
For brand and growth teams
Know which post, platform and creator sent the order
Clicks by source, last 7 days
shop.northlinen.com
Illustration of the Pro analytics view with sample data.
One page per creator or campaign
Studio ($149 a month) runs ten pages, so each seeded creator or each brand in a portfolio gets its own page and its own numbers.
Drops that open on time
Schedule the drop link for Friday at 9 a.m. Eastern and have it expire when the restock sells through.
A/B test the top button
"Shop the linen shirt" against "Shop the Reel look". Keep the label that gets tapped.
No cut of store sales
Orders complete in your store, so we take nothing from them. If you also sell a paid guide or consult from the page, Pro charges a 0% platform fee on it.
Best link in bio for ecommerce, compared honestly
Which kind of tool fits your store
There are three shapes of ecommerce bio page: a free link list, a catalog synced from your store, and a tracked router on your own domain. They solve different problems.
| Tool | Monthly price | Store platforms | Live product sync | Own domain |
|---|---|---|---|---|
| Linktree with its Shopify app | Free, $8, $15 or $35 | Shopify catalog, any URL | Yes, Shopify | Not offered |
| bitLink (Shopify app) | Free plan and paid plans | Shopify only | Yes | Yes |
| LinkShop (Shopify app) | $15 | Shopify only | Yes | Check listing |
| Beacons | $10 or $30 | Any URL | No | Yes, paid plans |
| ExclusiveLink Pro | $49 ($39 yearly) | Any URL, every platform | No | Yes |
Pick a Shopify app if
You sell only on Shopify, have a large catalog and want product tiles with live prices and stock on the bio page itself. bitLink, per its App Store listing, does that on your own domain.
Link straight to your store if
You post rarely and every post points at the same collection. Put that collection URL in the bio and skip the extra page. That costs nothing and is the right call.
Pick ExclusiveLink if
You sell on more than one platform, work with creators and need per-creator numbers, run timed drops with an early access list, or also sell a paid guide or consult next to physical products.
Prices are each vendor's published monthly rates. Linktree plans are listed on its Shopify App Store page; LinkShop lists $15 a month; bitLink lists a free plan. Full Linktree tiers and fees are on our Linktree pricing page.
Set up before your next post
How to set up a link in bio for your online store
-
Step 1
Claim the page
Pick your brand handle. Already on Linktree? Import the links so nothing in old posts goes dead.
-
Step 2
Paste product URLs
Copy the product or collection URL from your store. Label each button with what the shopper saw in the post.
-
Step 3
Tag and gate
Give each link its UTM tags and put the drop preview behind an email gate. Schedule the drop link to open at launch.
-
Step 4
Point your domain
Add one DNS record for shop.yourbrand.com, then put that address in your Instagram, TikTok and YouTube bios.
People also ask
Link in bio for ecommerce, answered
What is the best link in bio for ecommerce?
It depends on your store. A Shopify-only brand that wants synced product tiles is best served by a Shopify link in bio app. A brand selling across several platforms, working with creators, or running timed drops is better served by a tracked page on its own domain, such as ExclusiveLink Pro at $49 a month with no cut of store sales.
What is a shoppable link in bio?
A shoppable link in bio is a bio page where every button leads to a product a shopper can buy, rather than to blog posts or social profiles. Some versions show product tiles synced from the store; others, like ours, deep link each button to the product page so checkout, stock and prices stay in the store.
Should my Instagram bio link go to my homepage or a product page?
To a product or a bio page that lists your current products, not the homepage. Someone tapping from a post wants the item they just saw. A homepage makes them search for it again, and many will not. Swap the top link each time you post a new product.
How do I track sales from my link in bio?
Add UTM parameters to every link on the bio page, one set per post, platform or creator. Shopify, WooCommerce and Google Analytics attribute orders to those tags, so the sale shows up against the source. ExclusiveLink Pro adds the tags per link and shows clicks by source on its side as well.
Can I use a link in bio with WooCommerce?
Yes. Any link in bio that accepts a URL works with WooCommerce, because each product and category already has its own web address. Paste the product URL as a link, add UTM tags, and orders are attributed in WooCommerce and Google Analytics like any other campaign traffic.
Do I need a link in bio if I already have an online store?
Not always. If every post points at the same collection, put that collection URL in your bio. You need a bio page when posts promote different products, when creators send traffic you want to measure separately, or when you want an early access list before a drop.
Does ExclusiveLink charge a fee on store orders?
No. Orders complete in your own store's checkout, so we never touch them. The fee applies only to paid links sold on the page itself: 2% on Creator and 0% on Pro. See every plan on the pricing page.
Your store's front door on social
Send every follower to the product they came for.
Deep links to your store, tracked by post and creator, on your own domain. Start today and have the page live before your next post goes out.