For Etsy shop owners
Etsy Link in Bio for Sellers on Instagram and TikTok That Opens Each Listing
Gated and paid links on every plan. No platform branding, ever.
Build your page
What your fans see
The short answer
An Etsy link in bio is a short page behind the single link on your Instagram or TikTok profile that sends followers straight to specific Etsy listings instead of your whole shop. Done well, each button uses your shop's Share & Save link format (yourshopname.etsy.com), so Etsy credits back 4% of the order total when a follower buys within 30 days of the click.
ExclusiveLink gives Etsy sellers that page plus what Etsy does not: clicks counted per platform and per post, an email-locked link that builds a list of your own, and paid links for selling digital downloads directly. Physical orders stay on Etsy, where the cart, shipping labels and reviews already work. On Pro the page runs on your own domain, which is what you print on packaging inserts and craft fair signs.
01 · From post to order
The four taps between a reel and a sale on Etsy
Every extra tap loses buyers. A follower who lands on your shop's home page has to find the mug from the video among 80 listings. A follower who lands on the listing itself only has to pick a glaze.
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1
The post
A reel of the speckled mug coming out of the kiln. The caption says "link in bio".
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2
Your bio page
The top button reads "Speckled mug from the reel". The page logs which platform and post sent the tap.
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3
The listing
The button opens the exact listing through your yourshopname.etsy.com link, the format Share & Save counts.
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4
The order
They check out on Etsy within 30 days. Etsy refunds 4% of the order total to your Payment account.
Share & Save is free to join from Shop Manager. Etsy counts links you share on social media, your own website and email; it does not count links sent in Etsy Messages or placed in listing descriptions, and an order whose last click was an Offsite Ad pays the Offsite Ads fee instead.
02 · What to put on it
Six buttons that earn their place on an Etsy seller's page
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The item from your latest post. Relabel it every time you post. This one button does most of the selling.
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Two or three bestsellers. Direct listing links, not the shop home page. New visitors buy what other people already bought.
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The next drop. On Pro, schedule the button to go live the minute the listings do and expire when the batch sells out.
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An email-locked early look. "See the new collection a day early" opens after an email. That list is yours, not Etsy's.
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Digital files, sold directly. A pattern, a printable or an SVG pack as a paid link, for followers who already know you.
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Custom orders and wholesale. A form link for commissions and a line sheet for shops that want to stock you.
Etsy fees on a social sale
What Etsy keeps from a $40 order your post sent
Etsy's US seller fees on one order, with and without the Share & Save credit, and what happens if an ad got the last click.
Order total $40.00
Illustration of published US rates, before sales tax.
The credit cuts fees on that order by more than a third
On this order, $4.25 in fees becomes $2.65. Across 60 social orders a month at that size, the credit is about $96 back, which covers Pro on yearly billing almost twice and nearly all of it month to month. It only applies when the follower clicked a link you shared, which is exactly what a bio page full of listing links produces.
The case where the math flips
If the buyer's last click before the shop was one of Etsy's Offsite Ads, the order pays the Offsite Ads fee (15%, or 12% for shops past $10,000 in a year, when the ads are mandatory) and no Share & Save credit. On $40 that is $6.00 more. Your own bio link cannot stop an ad click that happens later, but it does make sure the clicks you earned are counted as yours.
Digital downloads
Selling patterns and printables directly from the bio page
For digital files there is no shipping and no cart, so a paid link on your page can do what the Etsy listing does. The question is whether the plan pays for itself.
| Per sale | $12 pattern | $30 printable bundle | Sales a month to cover the plan |
|---|---|---|---|
| Etsy (listing, 6.5%, processing) | $1.59 | $3.30 | No monthly plan |
| ExclusiveLink Creator (2% plus card processing) | $0.89 | $1.77 | About 70 at $12, about 32 at $30 |
| ExclusiveLink Pro (0% plus card processing) | $0.65 | $1.17 | About 105 at $12, about 47 at $30 |
Card processing is taken as 2.9% plus $0.30. Etsy figures use its published US rates. The last column divides the monthly plan price by the fee saved per sale against Etsy, using monthly billing; yearly billing halves it.
Keep the file on Etsy if
Most of your downloads come from Etsy search, or you sell a handful a month to your followers. Etsy brings buyers who have never heard of you, and fee savings on 20 direct sales will not pay for any plan. Link the listing from your page and stop there.
Sell it from the page if
Your audience already buys from you on launch day, a new pattern sells dozens of copies to followers in its first week, or you want the buyer's email instead of an anonymous Etsy order. Then the direct link saves real money and builds the list at once.
The delivery and pricing side of this is covered on the link in bio to sell digital products page, and the checkout flow on the link in bio payment page.
Set up in one evening
How to put your Etsy link in your Instagram bio and TikTok bio
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Step 1
Join Share & Save
Opt in from Shop Manager. It is free and has no minimum, so there is no reason to skip it.
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Step 2
Copy listing links from Shop Manager
Use the share option in Shop Manager or the Etsy seller app so each link comes out in the yourshopname.etsy.com format.
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Step 3
Build the page
Paste them as buttons, newest first, with plain labels like "Speckled mug, 12 oz". Add the email-locked early look at the bottom.
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Step 4
Paste one address everywhere
Instagram: Edit profile, Links, Add external link. TikTok: Edit profile, Website. Then put the same address on your packaging insert.
Instagram lets you list up to five links on a profile, but only the first shows without an extra tap, and none of them tells you which post did the work. TikTok shows the Website field to accounts with 1,000 followers or a business account. More on both on the link in bio for Instagram and link in bio for TikTok pages.
Options for Etsy sellers
Etsy shop link, Linktree, your own site or a seller page
Four ways sellers handle the bio link. Each is the right answer for somebody.
| Setup | Cost | Lands on the listing | Your own email list | Best for |
|---|---|---|---|---|
| Etsy shop link alone | $0 | No, the shop home page | No | A shop with a few listings and an account that rarely posts |
| Linktree | Free to $35 a month | Yes | Sign-up forms | A plain list of links, no custom domain on any plan |
| Your own Shopify or Squarespace site | Monthly plan plus apps | Its own product pages | Yes | A brand ready to run a second store with its own traffic |
| ExclusiveLink | Creator or Pro, see pricing | Yes, tracked per post | Yes, from email-locked links | A shop whose sales start on Instagram or TikTok, plus direct digital sales and drops |
We do not sync your Etsy catalog or run a cart for physical goods, and we say so on purpose: Etsy already does checkout, shipping labels and reviews well. If you are weighing a full store instead, the link in bio for ecommerce brands page covers that route, and the custom domain link in bio page explains putting the page on shop.yourname.com.
People also ask
Etsy link in bio questions
How to put Etsy link in Instagram bio?
Open your Instagram profile, tap Edit profile, then Links and Add external link, and paste the address. Paste your bio page rather than the bare shop link if you sell more than a few items, so followers reach the exact listing from your post. Copy Etsy links from Shop Manager in the yourshopname.etsy.com format so Share & Save can count them.
Can you put Etsy link in TikTok bio?
Yes, once TikTok shows your account the Website field, which it does for accounts with 1,000 followers or a business account. Go to Edit profile, then Website, and paste the link. Below that threshold, sellers put the link in a pinned comment or send viewers to Instagram, where the bio link works for every account.
Does Etsy Share and Save work with a link in bio?
Etsy counts trackable links you share off Etsy, and names social media and your own website as places to share them, so a bio page of yourshopname.etsy.com links is the intended use. The order has to come within 30 days of the click and not from an Offsite Ad. Check the Share & Save credits in your Payment account after your first few social orders to confirm they register.
What is my Etsy link?
Your shop link is etsy.com/shop/YourShopName, and after you join Share & Save the shareable version is yourshopname.etsy.com. Each listing has its own link too. Copy them from the share option in Shop Manager or the Etsy seller app so they come out in the format Etsy credits.
Do I need a link in bio for my Etsy shop?
Not if you have a small shop and post rarely; the shop link alone is fine. You need one when your posts feature specific items, because sending a follower to the shop home page makes them hunt for the product from the video. It also becomes worth it once you want an email list or direct sales of digital files.
Can I collect emails from my Etsy customers?
Not from Etsy orders. Etsy's rules do not let you add buyers to a marketing list without their consent. What you can do is ask followers directly: an email-locked link such as "see the new collection a day early" collects addresses from people who chose to give them, and that list moves with you whatever happens to the shop.
What is the best link in bio for Etsy sellers?
For a shop that only needs a list of listing links, a free Linktree page is enough. For a shop whose sales start on Instagram or TikTok, the better tool counts clicks per post, collects emails and can sell digital files directly; ExclusiveLink does all three and runs on your own domain on Pro. Our best link in bio app comparison sets the tools side by side.
For the shop behind the posts
Send every follower to the exact listing, and see which post sold it.
Listing buttons, an email list of your own and direct digital sales on one page, on your own domain with Pro.