For Shopify sellers
Link in Bio for Shopify, the Linkpop Alternative That Sends Followers to Checkout
Gated and paid links on every plan. No platform branding, ever.
Build your page
What your fans see
The short answer
A link in bio for Shopify is a single mobile page that sits in your social profiles and routes visitors to your store, specific products, and gated offers, while tagging each click with a UTM so Shopify analytics can attribute the sale. It solves the core problem of social selling: platforms give you one link, but you sell many things and post about a different one every day.
ExclusiveLink links straight to your Shopify checkout, product and collection pages, adds email and price gates for launches and VIP drops, and runs on your own domain with 0% platform fees on Pro. It does not replace Shopify; it is the front door that turns a scroll into a tracked visit to your store.
Why one store URL is not enough
Social traffic and a single link fight each other
You post about a new drop on Monday, a restock on Wednesday, a sale on Friday. Your bio link points at one page the whole week.
The link is always stale
If the bio points at your homepage, every post about a specific product makes the visitor hunt for it. If it points at one product, the rest of your catalog is invisible. A bio page fixes both by holding every current offer at once.
You cannot see what sold
Send raw traffic to your store and Shopify records the sale but not the post behind it. Without a UTM on each bio link, you are guessing which reel, video or story actually drove revenue, so you cannot double down on what works.
Launches have no runway
A Shopify product page is either live or not. There is no clean way to collect emails for a drop, gate a first look for your list, or stage a signup list from the bio. That warm-up is where the best launches are won.
How it works
Your bio page, wired to your store
Four steps from a single profile link to a tracked, always-current storefront front door.
1
Add your products
Link straight to Shopify product, collection or checkout URLs. Each becomes a card or button you can reorder in seconds as your priorities change.
2
Tag every link
UTM parameters attach automatically, so a purchase shows up in Shopify and Google Analytics with the source, so you know the post that earned it.
3
Gate a drop
Put a launch behind an email gate or a subscriber-only price. Collect the list before the product is live, then release to it first.
4
Run it on your domain
Host the page on your own domain from the Pro plan, with no platform branding, so the link reads as your brand from the first tap to checkout.
Built for selling
What a Shopify seller actually gets
Not a prettier list of links. A tracked, gated front door that pays for itself on the attribution alone.
Per-link revenue and click analytics
See clicks and revenue by link, day, source, country and device. Pair it with the UTM data flowing into Shopify and you can finally say which channel and which post earn, instead of trusting a follower count.
Email and price gates
Any link can sit behind an email capture or a price. Build a launch list, sell a digital add-on your Shopify plan does not cover, or hand VIPs the first look, right from the bio page.
Your domain, zero platform fees
Run the page on your own domain with no ExclusiveLink branding, and pay 0% on Pro when you sell a digital extra through the page. Shopify handles your physical store checkout; we handle the front door and the gated digital layer.
One page, always current
Reorder cards, swap the top offer, and push a new drop to the top in seconds. The bio link never changes, so you update the page, not your profile, every time the priority shifts.
Who it is for
Shopify sellers who live on social
Product brands running launches. Stage a signup list and an email gate for each drop, then release to the list and watch which teaser post filled it. The bio page becomes your launch runway, not just a link.
Print-on-demand and merch shops. Point each post at the exact product, tag it, and keep the full catalog one tap away. When a design goes viral, you already know which post to boost because the attribution is right there.
Creators who sell physical and digital. Send physical orders to Shopify checkout and sell the digital add-on, the preset pack or the guide through a gated link on the same page, keeping 0% on the digital side on Pro. Many sellers pair this with a link in bio for Instagram and a link in bio for TikTok tuned to each platform's traffic.
Shopify's own tool is gone
Does Shopify have a link in bio? Not since Linkpop retired
Shopify used to give merchants a free bio link page called Linkpop. It launched in March 2022 and was retired on July 7, 2025.
What happened to Linkpop
Shopify's retirement notice said that after July 7, 2025, "you won't be able to make changes to your current Linkpop pages or create new ones." The app left the stores and merchants were pointed at third-party link in bio apps instead. If your Instagram or TikTok bio still points at an old linkpop.com address, it is sending shoppers to a page you can no longer update, and that is worth fixing today.
What to use instead
There are two sensible replacements. A plain page inside your Shopify theme costs nothing and already sits on your store's domain, which is enough if you only ever list a handful of products. A dedicated bio page earns its cost when you want per-link click data by platform, scheduled launch links, email gates for drops, and digital extras sold on the same page. ExclusiveLink covers those and runs on your own domain on Pro. Selling on more than Shopify as well? The link in bio for ecommerce page covers multi-platform stores.
| Option | Good for | Where it falls short |
|---|---|---|
| A links page in your Shopify theme | Free, on your store domain, matches your theme | No per-link click data by platform, no scheduling or gating, and every edit goes through the theme editor |
| Linktree | A quick list of product links. $0, $8, $15 and $35 a month | Its help center states there is no custom domain at any price, so the page lives on linktr.ee |
| Beacons | An all-in-one creator kit, custom domain on paid plans from $10 | 9% fee on digital sales below the $30 plan, and a layout aimed at influencers more than stores |
| ExclusiveLink | Tagged links to products and checkout, scheduled drops, email gates, digital extras at 0% on Pro, your own domain | Not a store. Physical orders still check out in Shopify, which is how it should be |
People also ask
Link in bio for Shopify, answered
Does Shopify have a link in bio?
Not any more. Shopify's own link in bio tool, Linkpop, was retired on July 7, 2025, and existing Linkpop pages can no longer be edited. Merchants now either build a simple links page inside their Shopify theme or use a third-party link in bio app that links to their product and checkout pages.
What is the best Linkpop alternative?
For a handful of products, a links page inside your Shopify theme is enough and costs nothing. If you post about different products every week, the best Linkpop alternative is one that tags every click for Shopify attribution, schedules launch links, and runs on your own domain. Linktree offers no custom domain at any price. Our Linkpop alternatives comparison covers bitLink, LinkShop and the rest, with prices.
How do I put my Shopify link in my TikTok bio?
Open TikTok, tap Edit profile, and paste the URL into the Website field. TikTok only shows that field on business accounts and on personal accounts that meet its follower threshold. Paste your bio page rather than your homepage, so one link can route viewers to whichever product the video featured.
Can I use a link in bio with Shopify?
Yes. A link in bio page sits in front of your Shopify store, not in place of it. You link its buttons and cards to your Shopify product, collection and checkout URLs, so a follower taps one bio link and lands on a page that routes them to the exact item you are promoting, with the checkout still handled by Shopify.
How do I track which posts drive Shopify sales?
Add UTM parameters to every link in your bio page. ExclusiveLink attaches them automatically, so the click carries its source into Shopify and Google Analytics and a purchase is attributed to the post that drove it. Without UTMs, Shopify sees the sale but not the social post behind it.
Do I need a link in bio if I already have a Shopify store?
If you sell one product and only ever promote that one thing, a direct link to it is enough. If you post about different products, run launches, or want to collect emails and see which post sold, a bio page earns its place by holding every current offer, gating drops, and attributing each click.
Does Linktree integrate with Shopify?
Yes. Linktree's Shopify app shows selected products and collections on your Linktree, with checkout in your Shopify store, on every Linktree plan. It does not put the page on your own domain at any price. Our comparison of Linktree Shopify integration alternatives covers the options that do.
Does ExclusiveLink charge a fee on Shopify sales?
No. Shopify processes your store checkout under its own plan and fees; ExclusiveLink is the front door and takes nothing from those orders. When you sell a digital extra through a gated link on the bio page itself, ExclusiveLink charges 0% on the Pro plan, with only the standard card processing fee applying.
Wire it up
Turn one bio link into your store's front door.
Route every follower to the right product, tag every click, and gate your next drop. Claim exclusive.link/yourname today.