For course creators
Link in Bio for Course Creators That Sells Online Courses and Fills Your Next Launch
Gated and paid links on every plan. No platform branding, ever.
Build your page
What your fans see
The short answer
A link in bio for course creators is the page your social profiles point to, built around the course instead of a list of everything you have ever posted. It carries the enrollment link during a launch, an email-locked sample lesson between launches, a smaller paid product for people not ready for the full price, and a booking link for calls.
Your course platform still hosts the lessons and takes the enrollment payment. The bio page sits in front of it and does the jobs a course platform's sales page cannot: one address for Instagram, TikTok, YouTube and LinkedIn, a list built from social traffic, and a report of which post sent each buyer.
ExclusiveLink does that with email-gated and paid links on every plan, and on Pro adds scheduled links for cart open and cart close, A/B button labels, UTM tracking by post and your own domain.
01 · What goes on it
Four buttons that match where a follower is in the buying decision
Most people who tap your bio are not ready to spend $297 today. A course page that only links the sales page loses them. This order catches every stage.
- 1
Enroll in the course. Live only while the cart is open. Outside a launch it disappears on its own and the next button moves up.
- 2
The sample lesson, behind an email. The best module of the course, unlocked for an address. This is where the next launch's buyers come from.
- 3
A small paid product. A $27 workshop replay or a template pack, paid once, for followers who want proof before the big purchase.
- 4
Book a call. For the premium tier, coaching add-on or team licenses, where a conversation closes the sale.
Dana Brooks
Bookkeeping for creative businesses
- Enroll in Books Made SimpleCart closes Friday 11:59 pm ET
- Lesson 3, the monthly close Email
- Pricing workshop replay $27
- Book a strategy call
learn.danabrooks.com
Example page. The creator, course and prices are illustrative.
02 · One launch, set up once
The bio link changes itself through the launch week
Scheduled links on Pro have a start time and an end time. You set the whole launch on the Sunday before, and the page follows the calendar without you editing it at midnight.
Before
Sample lesson
Email-locked all year. The list you launch to.
Mon to Wed
Live class signup
Goes live Monday 9 am, expires when the class starts.
Thu to Sun
Enroll now
Pinned first while the cart is open, gone at 11:59 pm.
Thu to Fri
Early bonus
A second label tested against the first with A/B.
After
Replay for $27
The live class, sold once to people who missed it.
A cart that closes on time is what makes a deadline believable. A bio link that still says "Enroll" on Monday after the cart closed sends people to an error page or, worse, teaches them your deadlines are soft.
Your course platform and a bio page
Keep the lessons where they are, sell in front of them
Kajabi, Teachable, Thinkific and Podia host the course well. The bio link is a different job.
The course platform handles
- Lessons, drip schedules, quizzes and certificates
- The enrollment checkout, payment plans and student logins
- The long sales page with the curriculum and testimonials
- Email to students who already bought
The bio page handles
- The short path from a 30-second video to the right next step
- Email capture from social, tagged by which lesson people wanted
- Cheap one-off products without a second course platform login
- Clicks and sales by post, platform and UTM campaign
Kajabi now offers its own free link in bio page, and if your whole business runs on Kajabi and you only ever link Kajabi offers, it is a sensible place to start. Where a separate bio page earns its plan is the creator with more than one platform in play: a Teachable course, a podcast, a book on Amazon, an affiliate tool and a call booking, all on one address, with one report of which post moved which offer.
The other reason is the list. Social followers who unlock a sample lesson on your page give you their email directly, exported as a CSV you can bring to Kit, Flodesk or whatever runs your launch emails. How that gate works is covered on the link in bio with email capture page.
What the report answers
Which post sold the course, not just which post got views
Course creators post a lot and launch rarely. The click data from the quiet months decides what to post in the loud one.
Enrollments by source, one launch
Sample data for illustration, not a customer result.
On Pro every click carries the platform, the UTM campaign you tagged, the country and the device, and every paid link carries its revenue. Tag each video description and each Reel with its own campaign and the report reads like the chart on the left.
That chart changes what you make. If the long YouTube tutorial sells four times what the TikToks do, the next launch gets two more tutorials and fewer trends. If LinkedIn sends fewer clicks but they enroll at a higher rate, the premium tier gets pitched there. The full setup is on the link in bio tracking page.
Creator includes seven days of stats, enough to see whether a post worked. Pro keeps the full history and the revenue per link.
Set up before your next launch
How to sell online courses through your link in bio
-
1
Pick the sample lesson
Choose one lesson that solves a small problem completely. Host it where you like and lock the link behind an email.
-
2
Add the paid entry product
A replay, workbook or template pack at $19 to $49. Set the price on the link and buyers pay once, no account.
-
3
Schedule the launch
Paste your course checkout URL, set the cart-open and cart-close times, and add a second label to test.
-
4
Paste one link everywhere
Instagram, TikTok, YouTube channel links and descriptions, LinkedIn, podcast show notes. Tag each with a campaign.
Moving from Linktree? The importer pulls your existing links in one step. The platform details for each profile are on the link in bio for YouTube and link in bio for Instagram pages, and coaches who sell programs rather than self-paced courses should read the link in bio for coaches setup.
Options for course creators
Course platform page, Linktree, Stan Store or a selling bio page
Four common setups. Each one is the right call for somebody.
| Setup | Cost | Cut on one-off sales | Scheduled cart links | Own domain | Best for |
|---|---|---|---|---|---|
| Kajabi link in bio | Free page, one site | Sales run through Kajabi plans | Not a bio feature | With a Kajabi site | Creators whose every offer lives on Kajabi |
| Linktree | $0, $8, $15 or $35 a month | 12% Free, 9% Starter and Pro, 0% Premium | Link scheduling on paid plans | Not offered | A plain list next to a course platform |
| Stan Store | $29 or $99 a month | 0% | Check Stan's plan page | Not offered | Hosting a small course inside the storefront itself |
| ExclusiveLink | Creator or Pro, see pricing | 2% on Creator, 0% on Pro | Start and end times on Pro | On Pro | Course creators on several platforms who launch on dates and want sales by post |
We do not host lessons and we do not try to. If you are starting out with one small course and no platform yet, Stan Store hosting it in the storefront is cheaper and simpler than two tools. Competitor numbers are from each vendor's published pricing; the Stan Store pricing and Linktree pricing pages carry the details and the fee math.
People also ask
Link in bio questions from course creators
What is the best link in bio for course creators?
For a creator whose courses, emails and offers all live on one platform such as Kajabi, that platform's own bio page is enough. For a creator using several platforms who launches on fixed dates, a bio page with email-locked lessons, scheduled enroll links and sales by post fits better, because it covers what the course platform does not.
How do I sell my online course through my link in bio?
Put the enrollment link first while the cart is open, an email-locked sample lesson second, a small paid product third and a call booking last. Paste the one page address into every profile and tag each post with a UTM campaign so you can see which content sold the course.
Should I link my course sales page directly in my bio?
Only during a launch, and only if the course is all you sell. Most followers are not ready to buy the day they find you, so a direct sales page link loses them. A page with a sample lesson behind an email keeps them on your list until the next cart opening.
Can I sell a course directly from my link in bio?
You can sell access to a course hosted elsewhere, such as an unlisted video series or a members area, as a paid link that opens after one payment. Full courses with progress tracking, quizzes and student logins are better kept on a course platform, with the bio page linking to its checkout.
Do I need a website if I sell courses on Kajabi or Teachable?
No. The course platform's sales pages plus a bio page on your own domain cover what most course creators need. A bio page on a subdomain such as learn.yourname.com looks like part of your brand, and the course platform handles enrollment and lessons behind it.
How do I open and close my course cart automatically on my bio link?
On ExclusiveLink Pro each link takes a start time and an end time. Add the enroll link with the cart-open and cart-close times and it appears and disappears on schedule. Pair it with an evergreen sample lesson link so the page is never empty between launches.
How much does a link in bio for course creators cost?
Free tools cost nothing but take 9% to 12% of any sale made through them, or add no checkout at all. Stan Store is $29 or $99 a month. ExclusiveLink Creator and Pro are on the pricing page; Pro adds scheduling, full analytics and your own domain at 0% platform fee.
For your next launch
Keep the course where it is and sell it from every bio.
Email-locked lessons, paid one-off links, a cart that opens and closes on time, and enrollments by post on your own domain with Pro.