For coaches and course creators
Link in Bio for Coaches: Sell Sessions, Courses, and Programs
Gated and paid links on every plan. No platform branding, ever.
Build your page
What your fans see
The short answer
A coach's link in bio should stage a ladder, not a list: one free lead magnet behind an email gate, one low-ticket product, one booking link for a discovery call, and one flagship program, in that order. The email gate is the important rung, because coaching sells over weeks of follow-up rather than on the first visit, and the list belongs to you.
You sell from the page by pricing the link itself: a $47 workshop or a $297 mini-course unlocks the moment payment clears, with no redirect to a separate storefront. ExclusiveLink charges 0% platform fee on Pro ($49 a month) and above, and 2% on Creator ($19). Stripe's processing fee of 2.9% plus $0.30 applies on every platform, ours included.
The rest is timing and proof: schedule the cohort link to open and close on launch week, expire the early-bird price on the day you said it would, and read per-link analytics with UTM support to find out which post actually filled the program.
Last updated July 2026
01The real problem
Your funnel is a ladder. Your link page is a list.
Five buttons of equal size, in no particular order, is not a funnel. It is a menu handed to someone who did not come here hungry.
Almost nobody buys a $2,000 program from a stranger's Instagram reel. They watch three, they lurk for a fortnight, they read something you wrote, and then they book. Coaching is a considered purchase, and the buying decision happens somewhere between the second week and the fifth. Every coach knows this. Almost no link in bio page is built for it.
The standard page gives a follower five identical buttons: podcast, freebie, book a call, the course, Instagram. Presented with five equal options and no order, the average visitor picks the safest one, which is none of them. You have taken a warm lead and given them a decision they were not ready to make, then measured the result as "clicks".
A ladder works differently. Rung one asks for an email, not a credit card. Rung two asks for $47, which is small enough to say yes to and large enough to prove intent. Rung three is a conversation. Rung four is the program. Each rung qualifies the person for the next one, and each rung has a price, a gate or a date attached to it. That is what your bio page should look like, and it is what ExclusiveLink is built to hold.
The page is not a directory of everything you have ever made. It is the first ninety seconds of your sales process, and the only ninety seconds you get for free.
02How it is built
Four rungs, one page, in order
Each link on an ExclusiveLink page can carry a gate, a price, a start date or an expiry. That is all a coaching funnel actually needs.
Rung one: the email gate
The salary scripts, the macro calculator, the first module of the course. Free to take, but it costs an email address. The file delivers itself, and the address lands on a list you own.
Rung two: the paid link
A $47 live workshop or a $297 mini-course, priced on the link and unlocked on your page. No storefront redirect, no platform cut on Pro and above.
Rung three: the paid call
Point a link at your scheduler, and price it if you want to. A $150 strategy call unlocks the booking page only after payment, which quietly ends the no-show problem.
Rung four: the program
The twelve-week container, the cohort, the retainer. Sold on the page or handed to an application form, and only shown to people who climbed the rungs beneath it.
Order, enforced
Rungs are staged, sized and stacked, so the eye lands on the free thing first and the program last. The podcast and the press logos sit below all four, where they belong.
Measured, rung by rung
Clicks and revenue per link, by day, source, country and device. You can see exactly where people stop climbing, which is the only number that improves anything.
The mechanics of email gates and paid unlocks are laid out step by step in the gated content guide, and the pricing side of a course launch is covered in selling digital products from one link.
03The asset nobody rents you
The email gate is the most valuable thing on your page
A follower is borrowed from an algorithm. An email address is yours until the person decides otherwise.
Here is the uncomfortable arithmetic of coaching: something like ninety percent of the people who tap your bio link today are not going to buy anything today. On a plain list page, all ninety percent leave without a trace. They looked at your prices, they were not ready, and the platform recorded a click. That traffic cost you months of posting and it evaporated in an afternoon.
Put a gate on the free thing and the same traffic behaves completely differently. The visitor who is not ready to spend $2,000 is very often willing to spend an email address on a resource they actually want. Now you have permission to follow up for the next eight weeks, in an inbox, where coaching genuinely sells. Nurture sequences, cohort announcements, the early-bird window, the case study you wrote on a Sunday: none of that reaches a click, and all of it reaches an address.
This is also the part of the stack you should be least willing to rent. If your list lives inside a storefront tool and the tool changes its terms, raises its price or quietly deprioritizes your kind of seller, your business is exposed. Exported, portable, yours: that is the standard for a lead list, and it is the standard we hold ourselves to.
One practical note. A lead magnet works best when it solves one narrow problem completely rather than promising a transformation. "Twelve questions to ask before you accept a counteroffer" outperforms "The Ultimate Career Guide", every time, and it filters for the exact person your program is for.
04Side by side
ExclusiveLink vs Stan Store, honestly
Stan Store is a genuinely good storefront and it takes no cut of your sales. We are not going to pretend otherwise. The differences that matter to a coach are the domain, the brand, the gating depth and the numbers.
| What a coach needs | ExclusiveLink | Stan Store |
|---|---|---|
| Pricing | $19 to $149/mo | $29 or $99/mo |
| Platform fee on sales | 0% on Pro and above, 2% on Creator | No platform fee, subscription only |
| Payment processing | Stripe: 2.9% + $0.30 | Stripe: 2.9% + $0.30 |
| Custom domain | Included from Pro, $49/mo | Weak domain and brand control |
| Page design | Your brand, your accent, no badge on any plan | Rigid templates, recognizably Stan |
| Email gate on a lead magnet | Core feature on every plan | Products first, little gating |
| Scheduled and expiring links | Open and close a cohort or an early-bird price by date | Not a scheduling tool |
| Analytics depth | Per-link clicks and revenue, UTM, geo, device | Sales metrics, thin link analytics |
The longer version of this comparison lives on the Stan Store alternative page. For coaches, the honest summary is that you are not switching to save on fees, because Stan does not charge them either. You are switching because a coach charging $2,000 should not be selling from someone else's template on someone else's domain.
05The math, worked
One month on the ladder, in numbers
Take a hypothetical career coach with 18,000 followers whose bio link gets 1,400 clicks a month. The page stages four rungs. The free negotiation scripts sit behind an email gate and 25% of visitors trade an address for them, which is 350 emails. Of those 350, 4% buy the $47 salary workshop: 14 sales, $658.
Four of those fourteen buyers book the $150 paid strategy call, which is $600 and four conversations with people who have already paid twice. Two of the four join the $2,000 program: $4,000. Total for the month: $5,258 across 20 transactions.
ExclusiveLink Pro costs $49 and takes 0% of it. Stripe takes 2.9% plus $0.30 per transaction (about $158), as it would on any platform. The coach keeps roughly $5,051. And the quieter line is the one at the bottom of the table: 350 email addresses, which is next month's launch already half sold.
Illustrative arithmetic, not a promise. Your conversion rates are your own.
One coach, one month, four rungs
| Bio link clicks | 1,400 |
| Emails captured at 25% | 350 |
| $47 workshop, 4% of the list | 14 = $658 |
| $150 paid strategy calls | 4 = $600 |
| $2,000 program | 2 = $4,000 |
| Gross revenue | $5,258 |
| ExclusiveLink Pro | -$49 |
| Platform fee on Pro | None |
| Stripe, 20 transactions | -$158 |
| Kept by the coach | $5,051 |
Plus 350 owned email addresses. On Creator, the 2% fee on paid links would be $105, which is why Pro is the cheaper plan for any coach selling more than about $1,500 a month.
06Launch mechanics
Cohorts open. Prices expire. Pages should know that.
A coaching business runs on dates: doors open Monday, early-bird ends Thursday, the cohort closes Friday. Most link pages have no concept of time at all.
Scheduled and expiring links
Set the enrollment link to appear at 9am Monday and disappear when the cohort fills. Put a real expiry on the early-bird price instead of an honor system. A launch-week link can exist for exactly one week, then leave the page clean.
Which post filled the cohort
Per-link clicks and revenue by day, source, country and device, with UTM support, so the carousel that drove eleven applications is distinguishable from the reel that drove three thousand idle taps.
Your domain, your authority
From Pro, the whole funnel runs on links.yourcoaching.com with no platform badge anywhere, on any plan. See the custom domain guide for how the DNS side works.
The brand point deserves more than a bullet. When a prospective client is deciding whether to hand you $2,000 and three months of their life, they are looking for reasons to trust you, and they are looking on their phone. A page that carries the visual signature of a mass-market tool, on a URL that is not yours, is a small piece of evidence against you. It says: this person is one of many, using what everyone uses. That is precisely the impression a premium coach cannot afford.
Nothing about that is vanity. Price is a claim, and everything the buyer sees either supports the claim or undermines it. Your own domain, your own typography, your own accent color and no third-party badge in the footer: it costs $49 a month on Pro, and it is the cheapest credibility you will ever buy. The full plan breakdown, including annual pricing, is on the link in bio pricing page.
Questions coaches ask
Link in bio for coaches: FAQ
What should a coach put in their link in bio?
Four things, in ladder order: a free lead magnet behind an email gate, one low-ticket product between $27 and $97, a booking link for a discovery call, and the flagship program or course. Everything else (podcast, press, socials) sits below those four. Five equal buttons teach a visitor to choose nothing.
How do coaches sell courses from a link in bio?
By putting a price on the link itself. On ExclusiveLink you set a price, the buyer pays on your page, and the course unlocks the moment payment clears, with no redirect to a separate storefront. Pro and above charge 0% platform fee. Stripe processing (2.9% plus $0.30) applies on every platform, including ours.
Can I book discovery calls from my link in bio?
Yes. Point a link at your scheduler and it behaves like any other link on the page, with clicks, sources and countries tracked. You can also charge for the call: price the link so the booking page unlocks only after payment, which thins out the tire kickers and the no-shows.
Is Stan Store good for coaches?
Yes, and we will say so plainly. Stan Store is a solid storefront, the checkout is smooth, and it takes no platform fee on sales at $29 or $99 a month. Our edge sits elsewhere: a custom domain from Pro, a page that is not a template, deeper gating and scheduling, and analytics that name the post that filled your cohort.
How much does a link in bio for coaches cost?
ExclusiveLink Creator is $19 a month ($15 billed annually) with a 2% fee on paid links. Pro is $49 ($39 annually) with 0% platform fee and a custom domain. Studio is $149 ($119 annually). Past roughly $1,500 in monthly sales, Pro costs you less than Creator does.
Build the ladder
Stop sending warm leads to a menu.
Claim exclusive.link/yourname, gate your lead magnet, price your workshop, and let the page do the qualifying before the call.