Pricing
Later Link in Bio Pricing (2026): Linkin.bio Plans and Costs
· by ExclusiveLink
Later does not sell its link in bio page on its own. Linkin.bio comes bundled with Later's social scheduling plans, so the price of the link page is the price of the scheduler: Starter at $25 a month, Growth at $50, and Scale at $110, or $18.75, $37.50 and $82.50 a month when you pay for a year up front. There is a 14-day free trial and, as of September 2026, no free plan on Later's pricing page. Every tier gets the same Link in Bio feature set; only analytics retention changes.
That makes the buying question simple. If you need a scheduler and want a link page thrown in, Later's pricing is fair. If you only need the link page, or you sell from it, you are paying for a scheduler you may never open. The tables below lay out both cases.
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How much does Later Linkin.bio cost?
These figures come from Later's own pricing page, checked in September 2026. The yearly column is the monthly equivalent Later shows when you toggle to annual billing, which it markets as three months free, or 25% off. Prices are in USD.
| Later plan | Monthly | Billed yearly | Social sets / users | Link in Bio |
|---|---|---|---|---|
| Starter | $25 | $18.75 a month | 1 set (8 profiles), 1 user, 30 posts per profile | Included, analytics kept 1 year |
| Growth | $50 | $37.50 a month | 2 sets (16 profiles), 2 users, 180 posts per profile | Included, analytics kept 1 year |
| Scale | $110 | $82.50 a month | 6 sets (48 profiles), 4 users, unlimited posts | Included, analytics kept 2 years |
| Linkin.bio alone | Not sold separately. The link page is a feature of the plans above, not a product | |||
Extra social sets and users can be added to Growth and Scale, not to Starter. Later's pricing page lists extras at $11.25 a month per social set and $3.75 per user on yearly billing, and $5 per user on monthly billing.
What Later's Link in Bio includes on every plan
Later lists the same Link in Bio capabilities for Starter, Growth and Scale: link buttons, linked posts that turn your Instagram and TikTok grid into clickable tiles, featured media, banners, affiliate links, email collection, design customization, a Google Analytics connection, and SEO settings for the page. Page view by location is on all three tiers. The one thing that scales with price is how long the Link in Bio analytics are kept: one year on Starter and Growth, two years on Scale.
Two things are not in that feature list, and they matter if the page is meant to earn. There is no paid link or gated link: nothing on Later's pricing page describes taking a payment or an email in exchange for unlocking a link, only collecting an email as a form. And there is no custom domain line in the Link in Bio rows we checked; the page lives at a linkin.bio address. If a domain you own is a requirement, confirm it with Later before you buy on the strength of this article, because vendor feature tables change.
Can you buy Later Linkin.bio without the scheduler?
No. As of September 2026 Later's pricing page offers three plans, all of which are scheduling plans with Link in Bio listed as one feature among many. There is no link-only tier and no way to strip the scheduler out to lower the price. The cheapest route to a Later link page is Starter at $25 a month, or $225 a year on annual billing.
That is the whole trade-off in one sentence: Later's link page is cheap if you were going to pay for Later anyway, and expensive if you were not.
Later Linkin.bio pricing vs standalone link in bio tools
The comparison that matters is the entry price for a page you can actually use, whether the tool takes a cut when you sell, and whether the page can sit on your own domain. Competitor figures are from each vendor's own pricing and help pages; the detailed breakdowns are on our Linktree pricing, Beacons pricing and Stan Store pricing pages.
| Tool | Cheapest paid plan | Fee on what you sell | Custom domain | Gated or paid links |
|---|---|---|---|---|
| Later Linkin.bio | $25 (Starter, bundled with scheduling) | No checkout to take a fee on | Not listed on the pricing page | No; email collection form only |
| Linktree | $8 (Starter) | 12% Free, 9% Starter and Pro, 0% on $35 Premium | No, at any price | Digital product sales, no gating |
| Beacons | $10 (Creator) | 9% Free and Creator, 0% from $30 Creator Plus | Yes, any paid plan | Store and email capture |
| Stan Store | $29 (Creator) | 0% at both tiers | No, at any price | Full storefront, no gating |
| ExclusiveLink | $19 (Creator) | 2% on Creator, 0% on Pro at $49 | Yes, on Pro | Email gates and paid links on every plan |
We are one of the tools in this table, so read the last row as a vendor's row. Stripe's standard card processing of 2.9% plus 30 cents applies to every tool that takes payments, including ours. Verified September 2026; Linktree's and Stan Store's custom domain positions are stated in their own help centers.
Who should pay for Later
Later earns its price for a team that schedules. A brand or agency running several Instagram, TikTok and Pinterest profiles, approving posts internally, and reporting on them monthly gets a scheduler, a social inbox, collaboration and approvals, and analytics with a link page attached. At $50 for Growth with two users, the link page is effectively free, and the linked-posts grid is a genuinely good fit for a brand whose feed is the catalog.
If scheduling is the real job, it is worth checking that the rest of the workflow is covered too, because the scheduler is only half of it. Turning one long piece into a week of posts is where most small teams lose the time, and a content repurposing tool that cuts one post into every channel tends to save more hours than the calendar does.
Who should not pay for Later just to get the link page
A creator who sells from the bio link. The page needs to take a payment, or trade a download for an email, and Later's Link in Bio does neither. You would pay $25 a month for a scheduler you do not need and still have to bolt on a checkout somewhere else. Stan Store solves the checkout at $29 with 0% fees but keeps you on stan.store; ExclusiveLink solves it at $19 with gated and paid links, and Pro at $49 puts the page on your own domain with 0% fees.
A solo creator who posts natively and just wants a better link. Later's linked-posts grid is nice, but it is the only Link in Bio feature you cannot get cheaper elsewhere, and it does not earn anything by itself. The best link in bio app comparison walks the standalone options by what they cost once you actually sell.
Anyone who needs the page on their own domain. Later's pricing page does not list one, and two of the bigger standalone names, Linktree and Stan Store, do not offer one at any price. The tools that do are listed in link in bio custom domain: 9 platforms compared.
Does Later have a free plan?
Not on its pricing page as of September 2026. Later offers a 14-day free trial of Starter, Growth and Scale, after which the plan bills at the monthly or yearly rate you picked. Older reviews still describe a free Later plan with a limited Linkin.bio; treat those as out of date and check the live pricing page before you plan around a free tier.
What a standalone link page that sells costs instead
ExclusiveLink is $19 a month on Creator, with email-gated and paid links, click analytics, all themes, and a 2% fee on paid links. Pro is $49 a month with 0% fees, a custom domain, and revenue analytics by link, source and day. Yearly billing drops those to $15 and $39. Full details, including the Studio tier for teams with several pages, are on the pricing page.
If you want to see what a gated link looks like before deciding, the link in bio maker above builds one in about a minute with no account. Set a price or an email gate on one link, and you have already done the thing Later's page cannot.
Later prices and features verified September 2026 against later.com/pricing. Later changes plan names and limits periodically, so confirm on the live page before purchasing.